A cruise ship for adult only as been launched and is sailing in the seas already.
The luxury cruise ship owned by Richard Branson is making a bold pitch to younger travelers at an undeniably awkward time for the industry.
The Virgin founder launched the Scarlet Lady on Friday, hoping its modern design and adults-only rule will prompt younger vacationers to take a fresh look at cruises.
CNN reports that the ship has docked at the Port of Dover in England and will enter operation in April, mainly offering trips around the Caribbean from a base in Miami.
“The Scarlet Lady is truly special and we’ve worked with some of the world’s most sought-after designers, artists and architects to craft an extraordinary experience,” Branson said as he presented the ship to the media on Friday.
The entrepreneur said the launch of his cruise ship is a long held ambition and he is gladdened to see his dream come true as his cruise launches the sea.
“I have dreamed of starting my own cruise line since I was in my 20s and I’m thrilled that moment has arrived,” he said.
Branson’s pursuit of young vacationers has yielded features not found on many other cruise ships: There’s a stripey drinking spot called Razzle Dazzle, a Korean eatery called Geonbae and a tattoo and body piercing parlor dubbed Squid Ink.
The ship also features 78 luxury RockStar Suites. Those include 15 Mega RockStar Suites, which are further divided into Massive, Fab, Posh and Gorgeous Suites.
Prices for those come in at around $19,000 per cabin, while the cheapest cabins start from around $1,600 for three- and four-day tours.
Meanwhile, Branson has been busy boasting of the liner’s “most grammable spot,” a dark multi-mirror room adorned with hundreds of white lights.
Forbes, in its most recent annual list of the world’s billionaires, estimated Branson’s net worth at $4.1 billion.
The Scarlet Lady is the first of three planned ships from Virgin Voyages, the cruising arm of Branson’s empire, which he set up in late 2014.
Two more are due for delivery in 2021 and 2022.The vessel weighs 60,000 tons, according to the Virgin Voyages website.
According to the ship’s builder, Fincantieri, it stretches 278 meters long and 38 meters wide. With 1,430 cabins, it will carry more than 2,770 passengers and 1,160 crew.
The designers behind the suites say they called on Virgin’s rock and roll heritage, with rooms featuring nods to icons including Grace Jones, and sailors can expect a retro-futurism vibe throughout the ship’s accommodation.
Share and Like our posts, Comment and share your thoughts with us. Ibom Rant
Photo credit: Virgin Voyages